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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Image pixel
C) Asynchronous javascript tag
D) Mobile direct ingest

2. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect only personally-identifiable information, to correlate it within the DMP.

3. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Submit Taxonomy Maintenance requests to My Oracle Support.
B) Use Taxonomy Management in the Partner User Interface.
C) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
D) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.

4. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) Manually enter the pixel required for sending campaign data to the partner.
C) Create a Dynamic Synchronous container to support the transfer of data.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a custom audience pixel has been generated and that a look-alike model has been created
B) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
C) That access to 3rd party data has been granted and that 1st party converters have been suppressed
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

Solutions: