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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Alice is managing a Google AdWords campaign for her company. She is currently using just text ads and mobile ads, but has recently decided to try device platform targeting. She tells her manager that she's going to target iPhones for her ads. Her manager is concerned that this isn't a good idea, because she's already using mobile ads. What should Alice do?

A) Device platform targeting has no bearing on mobile format ads.
B) There's no reason to change anything; mobile ads show up in iPhones already.
C) There's no reason to use device platform targeting for iPhones, because Alice is already using mobile ads.
D) Targeting iPhones and other mobile devices will remove the text ads from Google search, unless the users are on an iPhone or other mobile device.

2. You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Search Terms Report
B) Placement tool
C) Keyword tool
D) Traffic Estimator

3. How many characters are Google AdWords clients allowed to use in their destination URL?

A) 1,024 characters
B) There is no limit, as the destination URL doesn't show in the advertisement.
C) 75 characters
D) 35 characters

4. Lisa would like to create a mobile ad for her arts theatre in her city. If Lisa creates the mobile ad what rule does Google require for the ad's clickthrough?

A) The mobile ad must lead to a mobile website.
B) The mobile ad cannot include images or videos.
C) The mobile ad must include a 'Map' link for Google maps.
D) The mobile ad must include a 'Call' link at the end of the ad.

5. Which of the following is true about measure of conversion in AdWords?

A) 1 conversion (ten-per-click) and 2 conversions (many-per-click)
B) 1 conversion (one-per-click) and 2 conversions (many-per-click)
C) 0 conversion (one-per-click) and 5 conversions (many-per-click)
D) 1 conversion (one-per-click) and 5 conversions (many-per-click)

Solutions: