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Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam

MB2-720 Exam Questions
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 12, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:

SectionObjectives
Segmentation and List Management- Creating and managing marketing lists
- Audience segmentation strategies
Lead Management and Scoring- Lead lifecycle management
- Lead scoring and qualification
Analytics and Reporting- Reporting and dashboards
- Marketing performance tracking
Marketing Fundamentals in Microsoft Dynamics Marketing- Overview of Dynamics Marketing capabilities
- Core marketing concepts and terminology
Email Marketing and Campaign Management- Designing and sending marketing emails
- Campaign setup and execution

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?

A) When a lead is saved after the Assigned To value has been cleared.
B) When any of the fields used in a lead assignment rule are updated.
C) Every time a lead is created.
D) When a lead that has an empty Assigned To field is created.


2. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?

A) task
B) post
C) social media activity
D) Scheduler activity


3. You create an event and send invitations to contacts. The cost to attend the event is$200. On which records can you track payments from contacts who confirm their attendance?

A) event attendance records
B) event response records
C) event activity records
D) event registration records


4. What should you do to cause a lead to be scored automatically?

A) When entering a lead, associate it directly with lead scoring rules.
B) Associate the lead with a campaign and the campaign with a lead scoring model.
C) When entering a lead, associate it directly with a lead scoring model.
D) Associate the lead with a campaign and the campaign with lead scoring rules.


5. How can you prevent users from downloading the files that are stored in a library?

A) Turn on the Restrict download option when creating the library.
B) Turn off download permissions for each file in the library for all users.
C) Turn off download permissions for the library for all users.
D) Turn on the Restrict download option for each file in the library.


Solutions:

Question # 1
Answer: A
Question # 2
Answer: A
Question # 3
Answer: A
Question # 4
Answer: D
Question # 5
Answer: B

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