[Mar 18, 2024] Marketing-Cloud-Administrator Questions Truly Valid For Your Salesforce Exam!
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NEW QUESTION # 74
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Suppression list
- B. Data Filter
- C. Automation StudioTerm
- D. Triggered Send
- E. Template-based emails
Answer: B,C,E
NEW QUESTION # 75
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Content Syndication
- B. Analytics Builder
- C. Distributed Sending
- D. Email Rachments
Answer: D
Explanation:
Explanation
Email attachments is the Marketing Cloud product that NTO should purchase as a solution. Email attachments allows you to attach files such as PDFs or CSVs to your email messages. The files are stored securely in Marketing Cloud and are not publicly accessible. Distributed sending is not a suitable solution because it allows franchisees to send their own emails using NTO's content, not receive emails from NTO. Content syndication and Analytics Builder are not relevant for this scenario.
NEW QUESTION # 76
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
- A. Deploy separate Publication Lists for each region within one account
- B. Filter data view permissions at the subscriber level
- C. Separate regions into business units and apply Subscriber Filters
- D. Deploy Multi-Org with a single Marketing Cloud Account
Answer: C
Explanation:
Explanation
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
NEW QUESTION # 77
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- B. Use the exact filename used for the trigger in the import File Activity
- C. Make sure the file is placed on the correct subfolder within the SFTP
- D. Make sure the filename has a date stamp to avoid duplication
Answer: A
Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 78
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
- A. Update the Import definition to include a notification email address
- B. Move the Import definition to its own automation and include a notification email address
- C. Update the automation to include a notification email address for Runtime Errors
- D. Move the File Transfer to its own automation and include a notification email address
Answer: A
NEW QUESTION # 79
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Synchronized contacts are only counted after sending
- B. There are overlapping contacts in each of the channel
- C. Only active email subscriber is counted.
- D. Mobile subscribers are not counted as contacts.
Answer: B
Explanation:
Explanation
There are overlapping contacts in each of the channel is why the total contact count would be less than the total number of contacts from all data sources. Contacts are unique individuals who can be reached through one or more channels in Marketing Cloud, such as email, mobile, or social. Contacts are counted based on their Contact Key, which is a unique identifier for each contact. If a contact has multiple channels associated with them, such as email and mobile, they are only counted once in the total contact count. Therefore, if there are overlapping contacts in each of the channel, the total contact count would be less than the sum of contacts from all data sources
NEW QUESTION # 80
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
- A. Subscriber ID
- B. Product Code
- C. Name
- D. Email Address
- E. Application ID
Answer: A,B,E
Explanation:
Explanation
Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.
NEW QUESTION # 81
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Setting up the Data Structure
- C. Enabling Mobile Connect
- D. Managing the Enhanced SFTP
Answer: B
NEW QUESTION # 82
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Default options can be set up for the greeting in the email.
- B. A journey can be connected to one or more Campaigns.
- C. Messages can be sent to Contacts, Leads, and Person Accounts.
- D. The DM administrator Profile is required to access Distributed Marketing.
- E. Business users can select any email at the time of sending.
Answer: A,B,C
Explanation:
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
NEW QUESTION # 83
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create a shared data extension
- B. Create a new business unit
- C. Update data extension object level permissions
- D. Create separate folders and add permissions
Answer: D
NEW QUESTION # 84
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
- A. Create a user-initiated message to logged-in customers to send once the website is restored.
- B. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
- C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
- D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: B
Explanation:
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.
NEW QUESTION # 85
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
- A. Data Manager and Analyst
- B. Analyst and Marketing Cloud Viewer
- C. Content Creator and Marketing Cloud Viewer
Answer: B
Explanation:
Explanation
To give the marketing analyst access to all tracking data but no send activities, the admin should apply the Analyst and Marketing Cloud Viewer default user roles. The Analyst role allows the user to view tracking data, reports, and dashboards for all channels. The Marketing Cloud Viewer role allows the user to view content, subscribers, and data extensions, but not modify or send them
NEW QUESTION # 86
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Remove the Marketing Cloud Viewer Role
- B. Edit permissions and deselect Deny for Email Sending!
- C. Add the Role Marketing Cloud Channel Manager
- D. Edit permissions and Grant permissions to Send
Answer: D
NEW QUESTION # 87
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
- A. Query Studio
- B. Journey Builder
- C. CloudPages
- D. Synchronized Data Sources.
Answer: D
NEW QUESTION # 88
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Configuring Journey Builder
- B. Managing the Enhanced SFTP
- C. Setting up the Data Structure
- D. Enabling Mobile Connect
Answer: B,C
Explanation:
Explanation
Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention policies, and managing subscriber status.
Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.
NEW QUESTION # 89
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
- A. Deployment Manager
- B. Journey Extracts
- C. Copy activities
- D. Journey Templates
Answer: D
Explanation:
Explanation
To copy journeys across business units, NTO should use Journey Templates1. Journey Templates are reusable journey structures that can be created and shared across business units. NTO can use Journey Templates to replicate journey structure so it can be easily recreated in another account. The other options are incorrect because:
* Deployment Manager. This is a tool that allows NTO to deploy assets and configurations across business units or accounts. However, this tool does not support journeys as an asset type, so it cannot be used to copy journeys across business units2.
* Journey Extracts. This is a feature that allows NTO to export journey data and metrics for reporting and analysis purposes. However, this feature does not allow NTO to copy or import journeys across business units; it only provides a snapshot of journey performance3.
* Copy activities. This is an option that allows NTO to copy individual activities within a journey and paste them in the same or another journey. However, this option does not allow NTO to copy the entire journey structure across business units; it only copies one activity at a time4.
NEW QUESTION # 90
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
- A. Change Character Encoding to UTF-8
- B. Change Column Delimiter to
- C. Change Format to xml
- D. Select Unicode Output
Answer: A,D
Explanation:
Explanation
Change Character Encoding to UTF-8 and Select Unicode Output are two settings that could solve this issue.
Character Encoding is a setting that determines how characters are encoded and decoded when importing or exporting data in Marketing Cloud. UTF-8 is a type of character encoding that supports all characters in the Unicode standard, including accented characters. Unicode Output is a setting that enables the output file to be encoded in UTF-8 format when exporting data from Marketing Cloud. By changing Character Encoding to UTF-8 and selecting Unicode Output, the admin can ensure that accented characters are displayed correctly in the extracted file.
NEW QUESTION # 91
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Salesforce Marketing-Cloud-Administrator certification exam is designed to test an individual's understanding of how to manage and implement marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is intended for individuals who work as administrators or consultants in organizations that use Salesforce Marketing Cloud. By earning this certification, professionals can demonstrate their knowledge and skills in areas such as email marketing, social media marketing, mobile marketing, and data management.
Salesforce Marketing-Cloud-Administrator Exam consists of 60 multiple-choice questions that must be completed within 90 minutes. The test is computer-based and can be taken at a testing center or remotely. A passing score of 65% or higher is required to obtain the certification. Salesforce Certified Marketing Cloud Administrator Exam certification is valid for two years, after which the individual must retake the exam to maintain their certification status. Achieving the Salesforce Certified Marketing Cloud Administrator certification demonstrates an individual's expertise in Marketing Cloud administration and can be a valuable asset in pursuing career opportunities in this field.
Salesforce Marketing-Cloud-Administrator certification is designed for individuals who want to demonstrate their expertise in administering and configuring the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification validates your skills and knowledge of the Salesforce Marketing Cloud platform, including data management, email marketing, mobile messaging, social media, and advertising. As a Salesforce Certified Marketing Cloud Administrator, you will be able to manage and optimize customer journeys, create targeted campaigns, and measure the effectiveness of your marketing strategies.
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