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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads are not allowed in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads require prepayment to participate in the Google Content Network.
D) CPM ads require text only in the Google Content Network.

2. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) New 2U Clothes
B) Best Clothes!
C) G-o-o-d-c-l-o-t-h-e-s
D) Newly Used Clothes!

3. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Placement Performance Report
B) Geographic Performance Report
C) Reach and Frequency Report
D) URL Performance Report

4. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) PPC models
B) CPM models
C) SEM based on web content
D) SEO for good web content

5. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Jerry can do this through Google AdWords editor and the Campaign Manager.

Solutions: