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Adobe Marketo Engage Architect Master Sample Questions:

1. What factors should be included in a project's risk assessment? (Choose two)

A) Unclear stakeholder requirements
B) Marketing asset approval times
C) Availability of skilled resources
D) Vendor pricing policies

2. Which feature in Marketo is most suitable for running global marketing campaigns?

A) Dynamic Content
B) Smart Campaigns
C) Workspaces and Partitions
D) Engagement Programs

3. What is the impact of negative scoring in lead scoring models?

A) Prioritizes leads with higher scores
B) Improves lead qualification accuracy
C) Automatically removes unqualified leads
D) Speeds up sales follow-up processes

4. When should you use multiple partitions in Marketo? (Choose two)

A) When segmenting audiences by lifecycle stages
B) To manage leads for different business units
C) To track campaign performance
D) For businesses with region-specific campaigns

5. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a detour stage, "Disqualified", from "SQL"
B) Add a "Disqualified" transition from "SQL" to "MQL"
C) Add an SLA stage, SAL, between "SQL" and "Opportunity"
D) Add an inventory stage, SAL, between "SQL" and "Opportunity"
E) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days

Solutions: