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Adobe Marketo Engage Architect Master Sample Questions:

1. What is a key feature for improving Marketo instance management?

A) Reducing the number of user roles
B) Enforcing role-based access controls
C) Automating all campaigns
D) Consolidating global and regional teams

2. What best practices improve campaign reporting in Marketo? (Choose two)

A) Create Static Lists for segmentation
B) Include engagement data in reports
C) Regularly audit Smart Lists
D) Tag all campaigns with program tags

3. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Evaluate only engagement stream performance
B) Create static lists for webinar attendees
C) Use Program Tags for attribution
D) Leverage a single-touch attribution model

4. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Create Lead Endpoint
B) Marketo REST API Submit Form Endpoint
C) Marketo Forms 2.0 JavaScript API
D) Marketo REST API Push Lead to Marketo Endpoint

5. Which element is critical to evaluate when reviewing a Marketo instance?

A) The number of cloned assets
B) The quantity of marketing campaigns
C) Data quality in the lead database
D) The number of landing pages

Solutions: