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Adobe AD0-E560 exam : Adobe Marketo Engage Architect Master

AD0-E560 Exam Questions
  • Exam Code: AD0-E560
  • Exam Name: Adobe Marketo Engage Architect Master
  • Updated: Sep 24, 2026
  • Q & A: 135 Questions and Answers
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Adobe AD0-E560 Exam Syllabus Topics:

SectionObjectives
Topic 1: Campaign and Program Design- Smart campaigns and flow logic design
- Segmentation and targeting strategy
- Program types and lifecycle modeling
Topic 2: Marketo Engage Architecture and System Design- Core platform architecture principles
- Workspace and partition strategy
- Scalability and performance considerations
Topic 3: Governance, Compliance, and Best Practices- System maintenance and optimization practices
- Data governance and privacy compliance
- Naming conventions and operational standards
Topic 4: Data Model and Integration- Lead and person data structure
- CRM integration concepts (e.g., Salesforce, Microsoft Dynamics)
- APIs and webhooks usage

Adobe Marketo Engage Architect Master Sample Questions:

Question #1

Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

  • A. Increase the number of batch campaigns
  • B. Reduce the number of triggers in workflows
  • C. Replace static lists with Smart Lists
  • D. Schedule campaigns during non-peak hours
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

Question #2

A client wants to measure ROI for a webinar campaign.
What should be implemented?

  • A. Evaluate only engagement stream performance
  • B. Create static lists for webinar attendees
  • C. Use Program Tags for attribution
  • D. Leverage a single-touch attribution model
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Question #3

An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

  • A. Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
  • B. Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
  • C. Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
  • D. Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #4

A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

  • A. Update transition rules on MQL to include email domain address belonging to TAL
  • B. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • C. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • D. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
  • E. Update stage actions on MQL to include email domain address belonging to TAL
Reveal Solution  Discussion  0

Correct Answer: A,C  🗳️

Question #5

Which type of logic is used for complex segmentations in Marketo?

  • A. Engagement Streams
  • B. Advanced Smart List Filters
  • C. Lead Scoring Logic
  • D. Email Delivery Timing
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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