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| Section | Objectives |
|---|---|
| Topic 1: Campaign and Program Design | - Smart campaigns and flow logic design - Segmentation and targeting strategy - Program types and lifecycle modeling |
| Topic 2: Marketo Engage Architecture and System Design | - Core platform architecture principles - Workspace and partition strategy - Scalability and performance considerations |
| Topic 3: Governance, Compliance, and Best Practices | - System maintenance and optimization practices - Data governance and privacy compliance - Naming conventions and operational standards |
| Topic 4: Data Model and Integration | - Lead and person data structure - CRM integration concepts (e.g., Salesforce, Microsoft Dynamics) - APIs and webhooks usage |
Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)
Correct Answer: B,D 🗳️
A client wants to measure ROI for a webinar campaign.
What should be implemented?
Correct Answer: C 🗳️
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?
Correct Answer: A 🗳️
A software company has an existing lifecycle modeler.
Refer to the diagram below.
There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)
Correct Answer: A,C 🗳️
Which type of logic is used for complex segmentations in Marketo?
Correct Answer: B 🗳️
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Adobe Marketo Engage Architect
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