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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) The Category Value Assessment has been requested and addressed.
D) It has been a month since the last audit was conducted.

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) OTT box without web view
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs using web view
E) Native apps using BlueKai SDKs without web view

3. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Operational Rollout
B) Data Ingestion
C) Data Classification
D) Data Scoping
E) Discover

4. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
D) A client wants to review their data activation integrations.

5. Which of these is a common use case for the Recency setting?

A) To extend data delivery beyond the default period for the audience
B) To prioritize delivery of the most recent users in an audience
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To hide older audiences and users that are no longer as valuable for targeting

Solutions: