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GCCC Strategic Communication Management Professional Sample Questions:

1. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) Confidence is enhanced.
C) Better media relationships.
D) They understand what to say and when.

2. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Pulsing
B) Continuity
C) Flighting
D) Randomization

3. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
B) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

4. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Communication strategy
C) Communication tactics
D) Business objective

5. As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

A) High probability, high potential damage
B) Low probability, high potential damage
C) Low probability, low potential damage
D) High probability, low potential damage

Solutions: