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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) HTML
B) CSS
C) SQL
D) AMPscript

2. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) The option to convert a qualified Lead to a Contact.
C) Native execution of a Server-side JavaScript activity.
D) The ability to send an email to a Salesforce audience.

3. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?

A) Data management
B) Security
C) Feature Settings
D) Company Settings

4. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The data extension is located in the Salesforce Data Extensions folder.
B) The wind relationship links Subscriber Key to Subscribers on Email Address
C) The data extension is located in the Synchronized Data Extensions folder.
D) The triggered Send Data Extension data extension template was used.

5. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A) Distributed Marketing
B) Marketing Cloud Connect
C) Distributed Sending

Solutions: