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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A) Transactional messaging limits the number of API calls a minute.
B) Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C) API runs on an updated messaging platform which improves scale and send speed
D) The software can track each message utilizing the Event Notification service.
E) MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

2. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
C) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
E) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

3. Which two use cases are best suited for the new MC Transactional Messaging API?

A) Flash Sales
B) Subscription reminders
C) Order confirmations
D) Password Resets

4. How frequently does Einstein Engagement Scoring updates to email?

A) Mobile Weekly
B) Email daily
C) Model Monthly

5. Whichis true about SMS Keywords other than HELP or STOP?

A) Keywords created in anybusiness unit can be shared to any other business unit
B) Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
C) Keywords created at the parent business unit, are available in all the child businessunits
D) Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Solutions: